The kick-off meeting of the Hub4Growth project took place on September 19-21, 2016 in Hanoi, Vietnam, organised by University of Danang, project coordinator. The meeting gathered all project partners and was focused on the exchange of information and experiences about university-enterprise cooperation at the partner Higher Education Institutions (HEIs). The meeting facilitated a lively discussion and debate about how to deal with this relevant issue for the advancement of HEIs in Asia in the upcoming years.